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The Momentum Drop on NFL ALL DAY💥
Featuring two returning sets, the first ever Uncommon Moments, a chance at Legendary Dynamics, and a chat with Dapper CEO Roham.
What’s up everyone.
Welcome to another edition of our football newsletter, focused on NFL ALL DAY.
The ALL DAY team has announced an EPIC pack drop this week, preceded by a Q&A session with Dapper CEO Roham Gharegozlou.
It feels like its been ages since we’ve had a drop, but the team is back with a vengeance and a vision for the rest of the 2023 season.
But if you want to learn all about the first ever UNCOMMON Moments, and your chance at a Legendary Dynamic Moment, then read on.
Disclaimer: The First Mint is in partnership with NFL ALL DAY through the beginning of the season We’ll be writing and sharing some educational content and fun recaps of the NFL and the platform from now until training camp. We’ve created a specific newsletter feed for this, from which you can unsubscribe at the bottom of this newsletter. But we hope you’ll stay :)
📦 The Momentum Drop: Full Details
Alright stay calm, don’t panic. Walk, don’t run to this drop, because you’ve got until October 31st at 1:00pm PDT to enter the draw (more on that below).
But don’t let my soothing words contain your excitement - you should be stoked for this one. Because we got packs incoming.
What’s in these packs?
This marks the first ever UNCOMMON Moments on NFL ALL DAY, minted to /1500 each as a sweet middle ground between Rare and Commons.
These Uncommons will feature two returning sets for the 2023 Season: Make The Stop and Move The Chains.
Plus, each pack will come with a chance at pulling Rare and Legendary Dynamic Moments - many of which have already begun evolving with new plays!
Premium MOMENTUM Pack Details:
8,125 packs in total
8 Moments per pack
$69 per pack (you can request up to 100)
29.7% chance at Rare Moment and 2.34% chance at Legendary Moment
Standard MOMENTUM Pack Details:
15,000 packs total
3 Moments per pack
$14 per pack (you can request up to 100)
2.3% chance at Rare Moment and 0.1% chance at Legendary Moment
🧠 How the Drop works
Now this isn’t a show up and buy it kind of deal. No no, the team at NFL ALL DAY have rolled out three different methods for grabbing the Premium Packs:
BURN PLAYBOOK: 1,600 packs can be obtained by burning old Moments. This run until October 30th at 1:00pm PDT. This playbook has already ended.
GUARANTEED PURCHASE LINKS: 1,435 packs were reserved* for complete set holders of Series 1 or Series 2 Move the Chains or Make the Stop. This claim period has already ended!
PACK DRAWS: This is the one we’re all looking for. You just hit the pack page, request the amount of packs you want to buy, and wait for the lucky draw on October 31st.
The Standard packs will be sold exclusively via pack draw and on the same timeline as the Premium pack.
The Insane Giveaway Reward
On top of the opportunity to grab a guaranteed purchase of the Premium Pack, full set holders of Series 1 or Series 2 Move the Chains or Make the Stop are all entered into a giveaway for a full 2023 box of each set!*
*Note: A snapshot was taken on October 24th of full set holders of Series 1 or Series 2 Move the Chains or Make the Stop for them to be eligible for a guaranteed pack and the complete set giveaway.
🏅Big Time Players In These Packs
Alright now the best part - the potential pulls in these packs.
Move The Chains features monster names like Josh Allen, C.J. Stroud, Patrick Mahomes, Raheem Mostert, and Brock Purdy!
Make The Stop features elite defenders like Nick Bosa, Myles Garrett, Aaron Donald, and Chris Jones.
The Premium Packs are loaded with Legendary Moments, including Dynamic Moments from Sauce Gardner, Dak Prescott, and even a Series 2 Christian McCaffrey. See the Full List here.
The Standard Packs are just as loaded, featuring Rare Dynamic Moments from Lamar Jackson, Bijan Robinson, and Amon-Ra St. Brown.
And don’t look now, but these packs are already going for $20 over asking on the NFL ALL DAY pack marketplace - meaning the early access buyers have listed a few!
📖 A New Playbook to Match
Alongside the big drop, NFL ALL DAY also released a new Momentum Playbook stocked with prizes and access.
By collecting both the Make The Stop and Move The Chain sets, collectors will earn some pretty sweet rewards like:
$5 in NFL ALL DAY Credit when you buy a pack (5 yards)
Exclusive Q&A with Luke Kuechly (50 yards)
An extra $50 in NFL ALL DAY Credit (100 yards)
The Momentum Playbook is just one of many going down forWeek 8, so make sure you check them all out right here!
🎙️Chat with Roham: Recap
We chatted with the big boss on Spaces last week, where he discussed everything from the license agreement with the NFL and NFLPA to how the team is approaching scarcity for this season and beyond.
I know many community member were eager for this update; communication from the team had been limited the last few weeks, and Roham promised to improve that ASAP starting with a monthly mailbag.
Here are the major takeaways from the session:
Changes to the Supply
The team learned a lot from this season’s Dynamic Moment Drops, and wants to incorporate Series 1 and Series 2 Moments more into their release mechanics (like the burn playbook). They need to continue to align incentives between collectors and curators.
One of their goals for future drops is to release a fuller supply of each edition, which they are demonstrating this week by releasing ALL Moments from the Move The Chains and Make The Stops sets. None of these will be held pack for future pack drops or releases - 100% of each Moment will be out immediately.
Roham wants the market to establish its “true” price as early as possible for new sets, hence the need to drop them all at once.
On top of that, Roham also mentioned that ALL DAY is no longer going down the path of mint-to-demand Common Moments, which had been announced at the start of the season. More on that to come soon.
More Gamification in the future
The playbook needs a reboot, and fans need to be able to participate in season-long events and competitions that utilize their Moments.
He wants to lean into existing platforms, and possibly form partnerships that could potentially yield some type of “fan-owned” platform. He’d love to see Flow’s Account Linking feature incorporated into these developments
Communications has been a big point of focus for the team lately, and as mentioned above they have already committed to a monthly mailbag.
The team will not have a “single spokesperson” like in the past, but instead feature various individuals from different departments (like marketing, partnerships, product) who will provide updates to the community.
Roham expressed a desire to work closer with content creators and outspoken community members, and bring them closer to the product.
Team Leaderboards are in fact coming soon and will drop sometime in the 2023 season. He didn’t give specific details, but we know that these will be largely based on current collections and designed to measure our level of fandom.
When I asked about long-term, Roham brought it back down to earth and told us how focused they were on making this season really great as well as the next 1-3 years.
The focus on scarcity in the ecosystem is a huge part of this, as he reminded us that Historical Moments are limited to 1 play tier every 5 years per player.
Overall, the team is focused on making NFL ALL DAY the “best” collectible community in sports.
Long-Term Vision for NFL ALL DAY:
Roham dove into the long term vision for the product and painted a picture where digital ownership continues to grow as a segment and where NFL ALL DAY is a major pillar of the industry.
He emphasized that the core product needs improvement for the core customer - meaning a better Playbook experience (as detailed above) and building on team fandom.
He reminded us that the platform has a tremendous opportunity with the NFL as the best sports league in the world, and that the agreement with the NFL and NFLPA has been rewired to ensure longevity in the product.
He also confirmed that a Mobile App is in the works 👀
The chat is pretty loaded, so I recommend giving a listen for yourself to get a full scope of the conversation and direction of the product.
And that’s it for today. Good luck with the drop!
✅ Sign Up For The Drop!
Registration for the drop is open, so sign up today for NFL ALL DAY and score the best Moments of the 2023 season on NFL ALL DAY.
**This is not financial advice. Nothing in this newsletter, podcast, or publication should be considered financial or trading advice of any kind. Please do your own thorough research and make your own trading decisions. This is not advice.”
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