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🎙️Why The Chicago Bulls Are Winning At NFTs | Pod 182
What’s up everybody, it’s LG Doucet here.
I’ll be honest with you.
Putting the podcast together in this new format is a lot more work than I thought it would be. And I don’t mean the production part (recording, editing, uploading). I mean the writing portion.
Each time I dive into one of these topics (and its only been two so far), I immediately get sidetracked by new facts and information I had never considered.
I guess thats just how the internet works. Search for one thing, find 20 new things you didn’t anticipate.
So the hard part here has been to try and stay focused on the subject matter at hand, and diligently cut pieces of information that aren’t necessary.
A challenging task, when you’re looking up things like:
How much money do NBA Teams?
What types of NFTs have Team released?
What is the right YouTube clip to use for this?
It’s an easy internet spiral.
But I will say that despite the long hours, I’m enjoying the work. Today’s show was a pleasure to put together, so I hope you enjoy it!
🏆Today’s Pod: Why The Chicago Bulls Are Winning At NFTs
There are very few vibes like the 1990s Chicago Bulls.
MJ and the team were truly the first ever global sports mega brand, transcending culture, media, and overall celebrity culture.
And the after effects of that prominence are still being felt today, as the Bulls absolutely dominate the merchandise market of the NBA and shoot way above their weight in terms of valuable franchises.
On today’s show, we look at two different storylines, and how they intersect:
The business of the NBA, and its wild beginnings as a way to make extra profit on empty hockey arenas (yes, actually)
The Chicago Bulls, and how they have launched their brand into NFTs in a very purposeful, sober, and community-driven way.
We also feature Luka Dukitch, the Executive Director of Content at the Bulls, to tell us who Bulls fans are, and how the team approaches a new medium like web3.
The numbers to look for in this one:
$10 billion: How much Michael Jordan’s stardom brought into the U.S. economy in 1998 (estimated).
4th place: The spot the Bulls occupy on the Forbes list of most valuable NBA franchises (1st: Knicks, 30th: Grizzlies).
60% of sales: The percentage of States where the Bulls are the most sold items at LIDS.
70% of fans: The amount of Bulls social media fans that reside OUTSIDE North America.
55 ETH: The total amount brought in by the Chicago Bulls on their NFT auctions, featuring 23x different 1/1 pieces made by different artists
184 videos: How many TikToks you can watch featuring Benny The Bull.
👑ICYMI: Steph Curry’s Multi-Billion Dollar Future in Crypto
To kick off the podcast revamp, we profiled Steph Curry and his growing list of investments and accolades in web3.
And the numbers alone were quite staggering:
We also used the opportunity to dive into Steph’s business dealings, and re-tell the absolutely insane story about how Nike could have retained Steph but ultimately let him go to Under Armour for less than $4M per year.
4 million bucks. To retain the all-time leader in 3-pointers!
(although he wasn’t the record holder just yet at the time)
Let’s hope FTX never fumbles the bag like that.
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**This is not financial advice. Nothing in this newsletter, podcast, or publication should be considered financial or trading advice of any kind. Please do your own thorough research and make your own trading decisions. This is not advice.”
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