🎙️Can Brands Win In NFTs? | Pod 168
What’s up everybody, it’s LG Doucet here.
Did you know that The First Mint is over 18 months old now? We debuted in early January 2021, and have banked over 200+ episodes, live shows, and Twitter Spaces in that time. Thats almost a dozen per month, or 3 per week!
As the bear market wavers and we get a few subtle waves of optimism, I hope you’ve been enjoying the shift in our podcast content. Yes, I’m still personally very interested in the projects we started with, but I’m equally keen to look far ahead.
I personally believe the bear market will be with us for quite some time - to the point where the next bull run with feature projects and trends far beyond anything we could predict today. Which is both exciting + terrifying, depending on the size of our bags.
Thank you again for listening, reading, and being part of this great community at TFM. We’re here for the long haul, and appreciate the support from all corners of the web3 space 🤟
🎙️Today’s Pod: Can Brands Win In NFTs? | Adam Brotman
I mention this pretty often: in my past life, pre-crypto life, I was a career ad agency person, specially working in content and strategy.
Due to this, I have a natural interest and comfort in working with brands, which I think has been very clearly reflected in TFM’s promotional partners and revenue stream. Since entering the workforce 15 years ago, I’ve always been keen to watch our favorite brands navigate the digital landscape and explore new mediums.
So believe me when I say that chatting with this week’s guest was an absolute treat.
Meet Adam Brotman, former Chief Digital Officer at Starbucks, current CEO of Brightloom, and connoisseur of branded web3 projects.
Tune in to hear Adam talk about:
his first NFT was BAYC derivative called “Graffiti Apes” (3:30)
his interest in NFTs was sparked by Mark Cuban on the unchained pod (7:01)
how web3 is closer to web1 for consumer adoption (11:02)
most people on the planet don’t know WHY they would buy an NFT (13:45)
NFT access passes are the best use-case for brands right now (21:00)
brands are still at the proof-of-concept stage of NFT adoption (23:45)
the current path for consumers will not work longterm (28:01)
the wild west of NFTs will give way to education for consumers (31:02)
why Twitter is the social network of web3 (34:15)
can brands learn Discord (37:50)
what the branded metaverse will look like (43:01)
what is Adam’s favorite brand (49:40)
would you rather (51:00)
My favorite nuggets here: Adam considers web3 to be closer to web1 for brands, and “respects” the fact that I think the magic of NFTs lies in its high risk/high reward environment, but doesn’t think its sustainable long term.
Have a listen.
📺 ICYMI: The Future of UFC Strike | Malik Jiffry
To kick off the second half of the year, we had the newly-appointed General Manager of UFC Strike on the show to chat growth, fighter relations, and how Strike is setting the tone for the gamification of Dapper Labs.
Strike is quickly turning into of my personal fave projects (and yes, that’s an objective opinion. We don’t have any official agreement with them - we talk about Strike because we like it!), mainly due to the attention to supply control and overall speed of execution.
Even after this pod last week and Strike’s massive Vegas promotion for UFC 276, Malik and team stayed hot by announcing yet another massive burning challenge:
So on that note, our content man Connor decided to make an official request to the Strike team from our Twitter account: to make the Adesanya “Undertaker” walkout into an official moment!
Come on Malik, I know you’re reading this! Make it happen.
What the community had to say:
Listen to Pod 167 The Future of UFC Strike
✍️ The People Like The Jenkins Pod
One of our recent and most infamous pods was with Tally Labs, creators of Jenkins The Vallet, during which the Jenkins twitter was literally hacked!
It’s a hell of a listen (if I must say so myself), especially if you’re keen on learning about the Present and Future of the creative rights on your NFTs.
Don’t believe me? Take it from fellow content creator SpaceWalk, who is avid fan of some of our fave projects and covers Jenkins quite heavily alongside Filmbook.
Listen to Pod 166 Creative Rights To NFTs
The First Mint is proud to be partnered with Flowty, a peer-to-peer NFT loan and rental platform on the Flow Blockchain founded by Michael Levy (fondly known as MBL throughout the Top Shot community):
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Want to learn more? Join the Flowty Discord and follow along on Twitter at @flowty_io.
✨Happening at The First Mint
Each week we publish a podcast about NFTs and the bigger questions of web3. Check out some of our recent faves!
🎙️The Future of UFC Strike | Malik Jiffry
🎙️The Future of Intellectual Property | Tally Labs
🎙️Top Shot’s New Boss | Jayne Peressini
**This is not financial advice. Nothing in this newsletter, podcast, or publication should be considered financial or trading advice of any kind. Please do your own thorough research and make your own trading decisions. This is not advice.”
About The First Mint
The First Mint is a web3 media company. We make. We write. We talk. We listen.