Great deep dive on the evolution of Nike. People are sleeping on how big of a bet they are making on digital. Their shift to a technology company ethos started several years before the NFT craze, RTFKT acquisition. We are barely scratching the surface of them executing on it. The first step was turning around their DTC business. From here, look out world.
Great deep dive on the evolution of Nike. People are sleeping on how big of a bet they are making on digital. Their shift to a technology company ethos started several years before the NFT craze, RTFKT acquisition. We are barely scratching the surface of them executing on it. The first step was turning around their DTC business. From here, look out world.